Young people encouraged to take action on climate change and make Angry Birds happy

The United Nations has announced a campaign to encourage young people to step up their actions to address climate change and ensure a sustainable and happier future for all.

The campaign is launched in partnership with the Angry Birds – the globally renowned mobile game characters – to make a direct link between tackling climate change and people’s happiness and well-being on the occasion of the International Day of Happiness.

“The Angry Birds have entertained millions of people around the world – and now they are part of making the world a better place,” said Secretary-General Ban Ki-moon, who appointed Red of the Angry Birds as an Honorary Ambassador for Green at a launch event at UN Headquarters in New York.

“We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all,” Mr. Ban said.

The campaign, in partnership with Sony Pictures Entertainment, the UN Development Programme and UN Foundation, asks the general public across the world to make the Angry Birds happy by taking actions on climate change.

This includes sharing their photos and commitments on social media platforms using the common hashtag #AngryBirdsHappyPlanet.

By recycling, taking public transportation and conserving water, for example, individuals can share tips on how they can live sustainably and happily in their everyday lives.

As part of his ambassadorial duties, Red will go on a “virtual world tour” starting on 21 March, highlighting various ways to take climate action. His tour will take him to Paris, where countries adopted an historic agreement to address climate change in December, and will end in New York, where world leaders will sign the Paris Agreement at UN Headquarters on 22 April.

Celebrated annually on 20 March, the International Day of Happiness is an important observance to acknowledge that happiness and well-being are universal goals and aspirations in the lives of all people around the world and the importance of their recognition in public policy objectives.

The Day this year focuses on the relationship between having a healthy planet and our happiness.


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