UNESCO, CJ Support Girls Education Global Campaign

United Nations Educational, Scientific and Cultural Organization (UNESCO) and CJ E&M, Asia’s leading content and Media Company have signed a partnership agreement in support of UNESCO’s girls’ education global campaign with Rainbow Ruby, CJ E&M’s new preschool animation series.

The agreement was jointly signed by UNESCO Director-General, Irina Bokova, CJ E&M Executive Vice President, Sang Gill Lee, and CJ Welfare Foundation Executive Vice President, Ms. Heekyung Jo Min, over the weekend, during the 2016 Global Education and Skills Forum, hosted by the Varkey Foundation in partnership with UNESCO in Dubai, United Arab Emirate (UAE).

The agreement is to implement the girls’ education initiatives, using child-friendly characters from the new Rainbow Ruby animation series.

This is the first time that UNESCO has joined a global partnership centered on an animation based character for its key initiative.

Rainbow Ruby is a 3D CGI animation series that follows a six year old girl named Ruby as she transports to Rainbow Village where her toys come alive.

Throughout the series Ruby experiences different professions, introducing preschool girls to the concept of a dream job, letting them imagine how their jobs can improve their lives in the future. I strongly believe it will be a fun and exciting experience for girls.

Rainbow Ruby aims to help empower young girls to dream big and look to a bright future.

The animation series also brings awareness to the harsh reality that girls and young women in many developing regions may face because of their lack of education, preventing them from reaching their full potential and in turn, hindering economic growth and social progress.

Irina Bokova, Director-General, UNESCO said “Global research convincingly shows that girls’ education – a right in itself – is the most powerful breakthrough strategy for unlocking progress across all the development goals, from health to jobs, with positive repercussions across generations.

“In partnership with CJ Group, we expect to change perceptions from the youngest age to show that girls can have the same aspirations and dreams as boys, and should have access to a full cycle of quality education.”

Heekyung Jo Min, EVP, CJ Welfare Foundation said his Foundation is in a long-term partnership with UNESCO to support girls’ education in diverse ways to improve the education system in developing countries around the world.

Sang Gill (Tschaik) Lee, EVP, CJ E&M Rainbow Ruby is the first original global animation series by CJ E&M as a co-production project with China Entertainment that will reach out to a global audience.

[email protected]
By Cephas Larbi, Dubai

More General News »

This article has 0 comment, leave your comment.

You must be logged in to post a comment Login