Malta Guinness Set To Find Naija’s True Passion! Fashion Vs Football With The Launch Of GAMEON Campaign


As the controversy continues between fans and enthusiasts of football and fashion, Malta Guinness, the premium malt drink steps in to curate the discussion over which passions best fuels the rise of Naija. The brand is creating a platform for the nation to have her say, and decide which passion will take Naija further with a brand new reality TV show called Malta Guinness Game On.

The debate which has been rocking the nation ever since fashion designer, Lanre da Silva Ajayi and ex-football international, Daniel Amokachi made claims about the supremacy of their career paths, even sparred on frontline talk show, Moments with Mo.

Social media has been inundated with an intimidating show of support for both professionals and their passions.

Mr Uche Onwudiwe, Marketing Manager, Malta Guinness Nigeria says, “As a premium Malt drink that has passionately helped Nigerians express their ambitions and creativity at different times with legacy projects like the Malta Guinness Street dance, the brand has yet again decided to explore the core of the Nigerian people with these two intriguing passions.”

“The brand will be facilitating these tough conversations by playing the role of an impartial umpire with Fashion Icon Lanre Da Silva Ajayi and Football Legend, Daniel Amokachi acting as captains of the two teams whilst giving the public a chance to vote and decide,” he added.

The series will see contestants battle for supremacy of their passion and the chance to win a life-changing legacy as they literally live the game!

Which passion will best fuel the rise of Naija? Get behind your passion. #GoFashion or #GoFootball. Have your say and get involved in the conversation at Facebook.com/MaltaGuinness. You can also follow the conversation on Twitter: @MaltaGuinnessNG.

See link to video HERE
It’s GameON!
About Guinness Nigeria and Diageo
Guinness Nigeria Plc was established in 1962, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.

Included in its portfolio are such acclaimed brands – Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp Lager beer, Gordon’s Spark, Smirnoff Ice, Satzenbrau Pilsner, Harp Lime and most recently Dubic Extra Lager.

Guinness Nigeria Plc is a member company of Diageo Plc; the world’s leading premium drinks business with an outstanding collection of brands such as Johnnie Walker, Smirnoff, J&B, Baileys, Cuervo, Tanquery and Captain Morgan etc.

For our global resource, that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit http://www.DRINKiQ.com.

About Red Communication
Red Communication is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED’s vision is to excite and empower an evolving generation through the media’s limitless possibilities. Built across tools and platforms, its Communication Division holds Red Communication, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa’s leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.

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