Kasapreko Alomo Sankwan Set To Roll

The CIMG Brand Activation Programme of the Year 2015, Kasapreko Alomo Sankwan, is set to roll with its ‘Evoke Edition’ this November at selected food joints across the country every Sunday for 22 weeks.

The activation will engage customers at their favourite food joints, rewarding loyal consumers of Kasapreko products while they enjoy their meal alongside great entertainment and fun-packed activities.

At every stop, there will be exciting performances from renowned musicians, and consumers will stand a chance of winning amazing prizes such as mobile phones, solar lamps, irons, top-up credit through the ‘fast finger’ competition and a lot more merchandise souvenirs.

Gerald Bonsu, marketing manager of Kasapreko, disclosed that ‘consumers are valued as major stakeholders in the business.’

He appealed to the youth especially to patronise authentic drinks for good health because Kasapreko Company Limited is a distinguished organisation that produces world class brands.

‘More of consumer rewarding programmes will be unfolding in the coming years with different brands to give diverse taste of our cherished consumers,’ he added.

Alomo Sankwan, an initiative by Strategic Communications, has over the years become the best platform used to deepen brand loyalty and interaction between Kasapreko and their product consumers.

Non-alcoholic consumers can also participate in the excitement by consuming the carbonated soft drinks and mineral water produced by Kasapreko Company Limited.

According to the Chief Executive Officer (CEO) of Strategic Communications, Gilbert Abeiku Aggrey, ‘There hasn’t been any consumer beverage loyalty reward and Kasapreko Alomo which is one of the top five brands in the world seeks to reward consumers and new recruits to the brand through exciting experiential marketing strategies.’

The event is usually live on most popular radio stations in the selected town and creates a pleasurable moment for all to spark up the weekend and experience live radio interactions.

The Alomo Sankwan ‘Evoke Edition’ will hit major eateries, spots and pubs in Accra, Kumasi, Obuasi, Takoradi, Koforidua, Sunyani, Techiman, Cape Coast and Tarkwa.

This edition will go to a new level giving Brong Ahafo and Western Region their own share of the excitement.


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