First African Cosmetics Exhibition Opens In Accra

November 24, 2014, Accra, Ghana – This morning, residents of Accra got their first look at the wonders of shea-based cosmetics made right here in Africa. Shea Network Ghana and the Global Shea Alliance (GSA) held an opening ceremony to honor dignitaries and other distinguished guests who attended the launch of the exhibition.

The Honourable Kweku Ricketts-Hagan, Deputy Minister of Industries, delivered the keynote address. He praised both organizations for their commitment to coordinate and develop the industry and noted several commitments that the government of Ghana has made to support shea collectors, processors, and entrepreneurs.

USAID/West Africa Mission Director Alex Deprez also spoke at the event. He noted, “Shea is a critical industry that touches the lives of millions in rural communities here in Ghana and across Africa. USAID supports the Global Shea Alliance and its partners to hold events like this exhibition that stimulate new ideas, promote the best steps for the shea industry to move forward, and spur economic growth.”

Senyo Kpelly, CEO of award-winning brand TAMA Cosmetics and GSA Executive Committee Member, spoke about the importance of GSA activities. With over 360 members in 25 different countries, Mr. Kpelly said that the GSA “undertakes numerous activities to promote shea as a high quality food and cosmetics ingredient and ensure the sustainability of this resource for generations to come.”

Mr. Kpelly also noted, “As the demand for high-quality products continues to grow in Africa and around the world, many of our members are developing new products and technologies to satisfy this market. And the great thing is that these members are doing this in Africa with African ingredients.”

After the opening ceremony, guests toured the Exhibition and met the African entrepreneurs who were showcasing their innovative products that included traditional black soap and raw shea butter to more modern cosmetics like coconut-mango shampoo and body wash. The event is free and open to the public and will continue from 9am to 5pm on Tuesday and Wednesday.

The event was hosted by Shea Network Ghana, a national nonprofit industry association that seeks to coordinate and strengthen the shea industry in Ghana and promote equal benefits for all stakeholders. SNG is a member of the Global Shea Alliance, an international industry association. The event was generously supported by the U.S. Agency for International Development (USAID). The American people, through USAID, provide economic and humanitarian assistance in more than 100 countries worldwide. Other sponsors include TechnoServe ENGINE Project, STARR 103.5 FM, Ecobank, Naya Naturals, All Pure Nature, and Healing Earth Bath & B.

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