Autentiq The Musicologist

Autentiq

Autentiq



I recently saw Autentiq perform at an Easter festival in the Volta Region, where he blew the fans away with an electric stage presence. He calls himself the ‘king of versatility’, and he certainly proved that he could very well be that. He continues to amass a legion of fans from all over the country, and his music is almost on every playlist, both on radio and TV. Autentiq is set to become a megastar, and I caught up with him to find out more.

How did you get into music?
Autentiq: I believe all the crying I did as a child must have been music to me. I took it all the way to when I started school, singing popular songs as if they were my own. I soon found myself teaming up with Nkasei for a collaboration. It was a big song. That was basically how my career started.

What are some of the challenges you’ve faced in your career?

Autentiq: There are so many challenges in the music industry. I’m like Joseph from the Bible in this industry. After he told his family about his dream, that’s when his ups and downs started. I had worked with Nkasei and 4X4 at the time, so I thought that people would recognise my potential and talent, but I still had a long way to go. It’s been a very tough road, but God’s time is the best, and my time is now.

Where do you get your inspiration?
Autentiq: I get it from God. I’m very religious. I also get it from my family and the good things I like to keep around me. It’s important to keep good vibes and energy around me.

How do you describe your music?
Autentiq: My music is predominantly Afro pop, but I take pride in being a versatile artiste. I try to do as many genres of music that I can. It’s important for artistes these days to be as versatile as possible, otherwise, they tend to get ‘one way’ and stagnant. Music needs to grow and develop. However, my love is Zouk. That’s where my heart lies. My three singles currently out are Afro pop, but people should expect all kinds of music from me.

With the ever changing trends of music in Ghana, your versatility should give you an advantage as an artiste.

Autentiq: You could say that. I fit in everywhere. I stay working hard to remain in the game. I went into hibernation for three years. I’ve rebranded myself and I need to prove myself to Ghana. That’s one of the reasons I haven’t featured anyone on my music yet. I want to prove myself, then work on collaborations.

What do you enjoy the most about what you do?
Autentiq: I love everything about it! It was I was born to do! I want to see myself up there, so I know that I’m feeding the people what they love. I love it when people identify with my music. Making a difference in someone’s life is what it’s all about. Seeing people enjoy my performance or my music is a great feeling. There are many disappointments, but I keep praying and working hard. With a little hard work and dedication, there’s no telling where my career will take me.

How did you get to choose your name ‘Autentiq’?

Autentiq: Well, before my three year hibernation, I was known as ‘Stormy’. I went through a lot of personal challenges during that time. Coming back, I needed to find a name that would take me to the heights I want to reach. The name ‘Autentiq’ is really powerful, and it provides that challenge that pushes me to be the best I can be, and as real as I can get. I didn’t choose the name, the name chose me.

Your music is really catching on. Did you expect this success you’re having?

Autentiq: Well, yes. People loved the videos and the fact that I try to portray the authentic African vibes. We need to promote the real Africa in our music. The response has been awesome, and I’m really proud of my work, and grateful to God and my fans.

What are you working on presently?
Autentiq: I’m enjoying the success my singles are having. My whole anti-bleaching message in my music is doing well. I’m still in the studio making more music. I’m going to be performing at a few concerts as well. The grind doesn’t stop.

A message to your fans?
Autentiq: I call them my ‘Autentiq family’. I thank them so much for their love and support. All thanks to God, my wife, and my kids. Big ups to everyone showing love!


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