Alomo Sankwan Train Storms Sekondi This Sunday


Sekondi in the Western Region will this Sunday witness New Year’s edition of an event dubbed ‘Alomo Sankwan’ being organised by the Kasapreko Company to entertain its customers as well as music fans.

Kasapreko’s Alomo Sankwan road show, which has featured a number of Ghanaian artistes, was in 2014 Adjudged Brand Activation Programme of The Year at the Chartered Institute of Marketing (CIMG) Awards.

The event which takes place at the Sekondi Junior Rate Mess is expected to attract a large number of Alomo Bitters and music fans in Sekondi-Takoradi and its environs as well fans of Alomo Bitters.

The much-hyped event, according to the organisers, will provide the people of Sekondi-Takoradi with good entertainment, free drinks and good music.

The ‘Alomo Sankwan’, powered by Strategic Communications, will rock fans with good tunes from hiplife artistes such as Ex-Doe, Fiifi Selah, among others.

The event, according to the organisers, is expected to bring together friends, family and the entire public to experience the ‘Alomo Sankwan’ campaign, while sipping their favourite authentic herbal drink Alomo Bitters, Alomo Gold, Alomo Silver, among others.

Kasapreko at the events will introduce their latest product, ‘Alomo Silver & Gold’.

Fans who will attend the event stand a chance of winning a lot of prizes like mobile phones, pressing irons, air time credit from Kasapreko, with side attraction activities like lucky ‘dip-buy-n- win’ and a music competition.

Alomo Sankwan, an initiative by Strategic Communications, has over the years become the best platform used to deepen brand loyalty and interaction between Kasapreko and their product consumers.

According to the Chief Executive Officer (CEO) of Strategic Communications, Gilbert Abeiku Aggrey, “There hasn’t been any consumer beverage loyalty reward and Kasapreko Alomo which is one of the top five brands in the world seeks to reward consumers and new recruits to the brand through exciting experiential marketing strategies.”

The event is usually live on most popular radio stations in the selected town, and creates a pleasurable moment for all to spark up the weekend and experience live radio interactions.

“This year, there will be a lot of rewards that we are planning to give to our cherished customers. We are coming up with a new brand that some of the proceeds will be sent to our charity homes to help the needy,” he said.

By George Clifford Owusu ([email protected])


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