Airtel Trace Music Star Train Spreads The Euphoria Of Africas Biggest Music Competition

Airtel Ghana and TRACE are engaging prospective participants of the ATMS Competition;

  • Airtel Ghana and Trace will be supporting the 64th Legon Hall Week with music powerhouses like Shatta Walle and VVIP during the artiste night today;
  • The national winner of this season’s competition will be awarded GHC 50,000 prize money and an all-expenses paid trip to Lagos for the Pan African finale.

Accra, 11th March 2016 – After the launch of Africa’s biggest music competition, Airtel Trace Music Star, Airtel Ghana and TRACE have taken to the major cities in the country to spread the euphoria and engage prospective participants on the innovative music competition through the Airtel Trace Music Star Train.

Speaking on the train, Cornelius Kakrabah Head of Brands & Marketing Communications at Airtel Ghana said, “The Airtel Trace Music Star Train will be moving from city to city bringing the excitement of the competition and giving people the opportunity to win this life changing competition. We are presently on the University of Ghana campus engaging the students and giving them the opportunity to compete in Africa’s most innovative and biggest music competition.”

“Airtel Trace Music Star is also supporting one of the biggest hall week celebrations in the country, the 64th Legon Hall Week with music powerhouses like Shatta Walle and VVIP during the artiste night. We invite all students to join us on Saturday for a big celebration of music talent at 6pm for the Airtel Nirvana Artistes Night at the Legon Hall University of Ghana.”

He continued, “This season promises to be even more exciting and will see the national winner walk away with a whooping GHC 50,000 prize money and an all-expenses paid trip to Lagos for the Pan African finale.”

“As a leader in Corporate Social Responsibility, we pride ourselves with such great initiatives that unearths and grooms local talents for the international stage. Our partner, Trace is one of the leading music and celebrity platforms in Africa so this gives all competitors’ worldwide media exposure, networking and world class talent grooming that will launch them onto great heights in their music career”, He concluded .

Airtel Trace Music Star is a breakthrough music competition which has simplified the otherwise tedious auditioning processes that typifies most music competitions. All prospective participants need to do is to simply call the short code 533, record a song and stand the chance of winning a life changing contract with a record label, a mentorship programme with American singer-songwriter Keri Hilson in Atlanta and worldwide media exposure through various TRACE’s platforms.

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 353 millioncustomers across its operations at the end of January 2016. To know more please visit, www.airtel.com

About Airtel in Africa
Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has 17 operations in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com , or ‘like’ the Airtel Ghana Facebook page via www.facebook.com/airtelgh or follow us on Twitter via the handle @airtelghana


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