Africa Fashion Reception 2015 Paris

Africa will be on the headlines in the world’s fashion capital for the 3rd consecutive year as designers from all over the continent will be spotlighted in Africa’s biggest fashion event – Africa Fashion Reception 2015

The Africa Fashion Reception is organized by Africa’s foremost fashion promotion company, Legendary Gold Limited in collaboration with the African Union and the Nigerian Embassy in France. The event this year is scheduled for Saturday 21st November, 2015 at the prestigious & historic venue – Salle Wagram, Paris.

The Africa Fashion Reception is a Pan African initiative. This year, it will bring together fashion designers, fashion Icons, Ambassadors, Ministers and media from over 30 African countries in a celebration of cultural diversity expressed through the artistic fashion discipline with the proud theme ‘Africa is the new inspiration for global fashion’

The Africa Fashion Reception is aimed at achieving the following objectives using the creative industry of fashion as a vehicle:

  • To build bridges by creating free trade and partnerships among fashion practitioners throughout the African continent
  • To attract global attention to Africa’s very rich and diversified dress culture which can be explored as a catalyst for the social economic growth of the continent’s garment/textile industry.
  • To expand the potential power of fashion as a tool of fighting poverty in Africa by creating wealth through the empowerment of women and youths in the various fashion vocations through training, capacity building schemes, workshops and setting up of medium/small scale businesses thereby supporting the United Nations Millennium Development Goals and the African Union Agenda 2063.
  • To bring about self-reliance as this initiative will create millions of jobs across the continent for Tailors, Creative Directors, Textile designers, Models, Cutters, Pressers, Fashion Photographers & Writers, Hair Stylists, Make-up Artists etc
  • To contribute in bringing the much desired peace and stability to our continent by positively engaging the youths as stated above.
  • And to further develop African economies by creating the biggest and most formidable African fashion and lifestyle market for global patronage

Every year, the Africa Fashion Reception will host 3 major events. The first one is a Welcoming Gala every January at the A.U headquarters in Addis Ababa during the African Heads of State Summit. The second one by the government of an African country on rotational bases after which all participating designers will be presented to the global audience in the third event in Paris. The Nigerian government hosted the last African edition in Bayelsa state, Nigeria.

The first edition of the Africa Fashion Reception in 2013 presented designers from16 African countries. 2014 edition saw designers from 25 countries participating. This year, designers from 30 countries will be participating.

The African Union will be hosting all countries that participated in the 2015 Paris event to a Welcoming Gala event at the A.U headquarters, Addis Ababa, January, 26th 2016. The welcoming Gala has been lined up as one of the side events to be held during the African Union’s Heads of State Summit holding 24th – 31st January, 2016. Activities lined up during the African Fashion Reception in Addis Ababa will include the first African Fashion Business Forum with the theme ‘Exploring African Rich Dress Culture for its Social Economic Growth’. The forum will be addressed by fashion experts from Paris, Milan, New York etc. It will also feature runway and exhibition by countries. The 2016 African host country will be unveiled at this Welcoming Gala in Addis Ababa.

Only one nominated designer who has gone through a rigorous screening process is selected to represent each of the participating countries. Lots of entries are received from each country by the AFR Executive Board who makes the selection strictly on merit. During the event in Paris, each country will have a runway showcase and exhibition pavilion where they can promote their fashion, lifestyle products and touristic potentials to the whole world.

The following are the designers already approved by the Executive Board to show their collection at the

Africa Fashion Reception 2015 in Paris; Lisete Pote – Angola, Yak Lay – Benin Republic, Botocy – Botswana, De la Sebure – Burkina Faso, Cyndy Monteiro – Cape Verde, Paradise Fashion – Ethiopia,

Boutique de l’Afrique – Ghana, Alphao Fashion – Guinea Conakry, Katungulu Mwendwa – Kenya, Tekay

Designs – Liberia, Hanaa Darkaoui – Morocco, Pavone – Mozambique, Keto Couture – Nigeria, Fanny Mandina designs – DRC Congo, Fall Prov – Senegal, Flora Fashion Africa – South Sudan, Arapapa – Uganda, ChizO – Zambia and Pamela Mpofu – Zimbabwe. Others will be announced soon.

Partners of the Africa Fashion Reception includes African largest satellite Tv network – Africa Magic,

French number 1 Champaign brand – Nicola Feuillatte, Grants, Nigerian Ministry of Culture & Tourism,

Nigerian Ministry of Communication, Trade & Investment and Foreign Affairs, Ovation International, UBIZNEWS, Goge Africa, African Independent Television, Amina, Ben Tv, Planet Tv, Embassy of DRC Congo in France and African Woman.

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