3FM Gears Up To Transform The Airwaves

Prof. Kojo Yankah and Essikadohene at opposite ends unveil the 3Fm logo

3FM, an Accra-based radio station owned by General Radio Limited, has been launched at Adesa We (forecourt of TV3), Accra, last Thursday.

At the event, Head of station, Petra Asamoa, disclosed that the station is much aware that it has entered an industry that is dynamic and highly competitive, but is well-prepared to weather the storm by introducing global best practices to prove the difference in broadcasting.

She mentioned that adequate measures have been put in place to ensure that their listeners get credible and fair content, adding that “it is not by chance that management has adopted the catch phrase  ’Fair and Square’ as its tagline.”

The general manager also mentioned that seasoned presenters with longstanding experience in the media such as Mariam Osei Agyeman, Alfred Ocansey, Oheneyere Gifty Anti, Dr William Okyere-Frimpong, Michael Oti-Adjei, among others, will host their flagship programmes.

Nana Kobina Nketsia, Essikadohene, who was the guest speaker at the ceremony, reiterated the need to give constant training to staff, which, according to him, will help ensure that standards of the profession are met besides keeping them compliant to latest global standards.

Board Chairman for Media General Radio Limited, Prof Victor Gadzekpo, said 3FM and its other affiliates are geared up towards providing a new kind of radio which works for community solutions.

Deputy Minister of Communications, Ato Sarpong, urged media houses to position themselves for the digital switch, adding that management of Media General Radio Limited likewise must champion the cause of proper journalism.

By Solomon Ofori

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